Trying Unique Fundraising Ideas

Unique Fundraising Ideas: Writing Fundraising Letters

Have you ever experienced a failed fundraising event despite great unique fundraising ideas that you used? Maybe your customers and supporters didn’t quietly understand what you are conveying to them. Fundraising letters are important in making your message understandable and clear to the people that you are encouraging to participate.

But how can you utilize the help of fundraising letters in your unique fundraising ideas? First of all, you need to clearly describe the reason and cause of why you are raising funds in the first place. This may sound pretty easy but this is where most organizers fail. Make sure that you use the most effective words in your letters. In this way, you can leave a strong impact to your potential customers, sponsors, donors and supporters. Always remember that if your letters are uninteresting to read in the first sentences, chances are the rest of your letter will be disregarded. With this in mind, always put yourself on your customer’s position. What would make you read the letter and encourage you to join the fundraising event? You don’t need to make the whole letter long, you just need to include the most important facts and make it short and simple as possible. After showing your customers the problem, answer how the issue can be solved by the person that will be reading your letter. Use suggestion techniques in your letters so you can easily dictate the mindset of your supporters. Not only will you explain the solution for the problem, you should also tackle about the consequences that may happen if you will fail in your fundraising events. In this way, you can induce support and sympathy from the readers which is good for your fundraiser. Construct your letters very carefully; this will be the part of the letter where you are going to change the mind and inspire close-minded people that you might encounter.  In your letter, emphasize specifically how the reader will be able to help your fundraising event. If it involves money, specify that you need money and make sure the letter emphasizes that part. If there are other ways to help out, include them also. In this way, people who are interested to participate but short on financial aspects can still give their support for your fundraising event. After you have included your cause, the problem and the solutions; you can now indicate the timeline of the whole fundraising event. This will be for your readers and supporters which can offer help but can’t do so as of the moment. Maybe they are busy with something else and can’t help right away. Open the opportunity for supporters to help your fundraising event at all times.

In writing your fundraising letter, put your heart and mind into it. You must be sincere on your reason to help for a good cause. When people can feel that your efforts are for the better, they will gladly lend a helping hand for your fundraising events.