Sunday, May 22, 2011

Plan A Cookie Dough Fundraiser

 

 


How To Manage A Cookie Dough Fundraiser

            Are you looking for tips and strategies in improving your cookie dough fundraiser events? You’re in luck since I will be discussing some ways to further maximize your fundraiser to easily double the results. Take note about these factors since they are very important and you can use them to almost any fundraiser.

            The first thing that you need to do when starting your very own cookie dough fundraiser is choosing the right product. There are numerous cookie dough brands out there that you can sell. You should choose a high quality fundraising product that doesn’t cost too much for your customers. Your products are what would define your fundraiser so always ensure that you only offer the best for your customers and supporters. It must have the right appeal to people, a high price point and a good profit margin. Don’t sell the same product over and over again since this will take away the interest of your customers. Be open to changes and offer different alternatives to maintain your customer’s support in your fundraising events. Your products should also have a good price point so that you can easily encourage people to purchase them. If you’re offering a low-price fundraising product, you can choose to offer them in packages so that you can maximize your profit for each customer. This is a good marketing strategy that will make your events more productive and profitable. The profitability points of your products must also be considered. You should always ensure 50% net profit for each product sold so that you can easily reach your target funds. You can even set a profit margin of about 80% if your products are popular to the people. If you are having problems with the profitability of your products, you can do a buy one take one deal so that even though you can get much profit, your fundraiser will not end up in failure.

            Since you will be doing a sales fundraiser, it is essential that you train your volunteers on how to deliver an effective sales script. Never send your team unprepared, always ensure that they know what they are doing. This would also be a chance for your volunteers to develop their communication skills which they can use in their respective fields. Prepare what they have to say in front of your customers so that they can easily convey your fundraising message. Your volunteers are not just selling your products; they are also selling themselves so make sure that they are always presentable when dealing with customers. Teach them to make eye contact, introduce themselves and always smile. The first sentence of your sales pitch should discuss on why you are raising money, the second would be asking for their help and third is stating how they can help. You should always make your sales script encouraging and heart-touching so that you can easily persuade them to participate in your fundraiser. After that, give them brochures and sales catalogues of your products so that they can choose which of your offer is appealing to their taste. After they have made the order, deliver the goods right away to maintain the freshness of the products. 

 

 



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