Monday, August 29, 2011

Fundraising Ideas|Aim Fundraising

Fundraising Ideas: Different Kinds Of Fundraising Teams

            Fundraising ideas does not only focus on what kind of product you are going to offer or what type of advertising tactic you are going to utilize in order to make your fundraiser known; you also need to make sure that you properly put your volunteers to different teams that they are comfortable to work with. This will ensure that your members will work for you effectively since they know how they are going to function in your events. If you put your members on different teams randomly, chances are they will not be comfortable with their work and would put problems on your fundraiser.

            Knowing what kind of fundraising ideas you are going to utilize for your fundraiser is important, but you should also not forget the role and importance of your volunteers since they will be the ones that will be doing all the work for you. Knowing this, you should always take a look at the strength and weaknesses of your members so that you can utilize them to your advantage. There are people who are good in selling but lack skills in advertising. There also people who are very good in financing and working alone but does not know how to properly communicate with other people such as selling products. As a fundraising organizer, it is your job to make sure that your volunteers have the right job based on their skills and competencies in your fundraiser. Never put them in an area where they are not comfortable and does not know a thing since this would make them less effective in doing their tasks and responsibilities.

            In every fundraising event that focuses on selling products, there are 3 basic teams that your campaign can create. These are the sales team, the advertising team and lastly the finance team. These teams work hand in hand with each other in order to make the whole fundraising operation possible and successful. Without the help of these teams, your fundraising campaign would end up very badly so make sure you have these kinds of teams in your fundraiser. These teams are just the basic make-up of a typical fundraising project; you can add more teams in your fundraiser if you want such as a logistics team that would handle the storage and delivery of your products. The sales team is the most important group that you need to create since this where the income of the whole fundraiser comes. This team is also responsible for making sure that people will buy your products and reach your target goals in no time. You should train your sales team properly so that your fundraiser would become successful financially. Next is the advertising team; this particular team is in-charged with the promotion of your fundraising campaign. It is very important to advertise your fundraiser to the community since this will help your sales team in the selling process. This will also ensure that your customers understand what you need and how they are going to help you out. And last but not the least is the finance team which will handle all the financial aspects of your fundraiser. This team will ensure that your fundraiser would reach maximum profitability and effectiveness in your events.



Sunday, August 28, 2011

Recommended Fundraising Ideas in Atlanta

Building Your Fundraising Advertising Team

            The importance of having an advertising team for your fundraising Atlanta campaign is very essential. This team will give you the advantage of having a good number of customers coming into your fundraising events since people in your community know that you are organizing such activity. Without a good advertising team to backup your efforts, chances are people will not be able to participate in your fundraiser thereby decreasing your chance of reaching success.

            Your promotion team should always be composed of dedicated and hard-working volunteers since you are operating on a tight budget. Chances are, you will not have enough funds to pay for people to work for you since you are just doing this for non-profit purposes so make sure that you can get dedicated individuals to work for you with passion. Before you can start training your volunteers to fundraise for you, you need to recruit them first. In recruiting people, you need to make sure that they know what will be their tasks and responsibilities so that they won’t be expecting more in your fundraiser. Describe the kind of job that you would be giving them since they have the right to know how they are going to function in your events. This would also give them a good insight in the inner-workings of your team as well as your goals and objectives. You need to review which of your potential volunteers are ideal for the job since not all people are well-suited for the job. After you have chosen your advertising volunteers, the next important step is to train them in order for them to do the job properly and efficiently. Even though some of your volunteers have already experienced on how to advertise for fundraising, it is still important to refresh them of their knowledge. Teach them first the different advertising techniques that fundraising activities utilize such as giving out flyers, posting large signboards, placing ads on newspapers and community boards and promoting your fundraiser in social networking sites. Even though there are different ways on how to advertise your fundraising project, it is still highly recommended to stick to one that is very effective. You can still employ every fundraising tactic possible but you should have your main advertising strategy since it would take time to utilize them all.

            In advertising, there are certain things that your volunteers need to learn. As you have noticed, most of the time when people receive flyers they would throw them right away before reading because they are not interested. In order to make sure that they have read your flyers before anything you need to make sure that they are very appealing at the first look. Having attractive and appealing flyers would help your advertising efforts since people will read them first before deciding to put it into their pocket or throwing them. You should understand that you cannot please everyone that’s why you need to make sure that people will read your flyers first since this would give you a chance to reach to your customers.



Smencils Are Great Fundraiser

Fundraising Advertising Strategy: Distributing Flyers

            It is very important to utilize effective advertising fundraising strategies in your fundraising campaign such as flyers so that your target market would know that you are organizing a fundraiser. Some people would say that flyers are not effective anymore due to the advent of the internet but not all people are always online on a given moment. It also limits your target market if you are just concentrating on online advertising. Flyers give a good chance of raising public awareness of your events since you are promoting your events actively.

            Since there are many ways in advertising your fundraising campaign, you should always take into consideration the best method in promoting your fundraiser. You cannot easily utilize each and every advertising strategy there is since that would take up valuable time and effort in your part. But are flyers still effective today as an advertising tool? Even though most people brand flyers as ineffective in today’s advanced marketing and advertising tactics, it is still very effective. Most people assume that they are ineffective since we are now in the digital age where advertisers can easily utilize mobile technology and the internet in their advertising schemes but flyers are still very effective in promoting your fundraiser. Why? Simply because flyers get straight to the main point; people will easily decide whether or not they are interested in your offer or not. It is just as easy as a yes or a no. utilizing these advertising tools will get you in the real world where real people will get to buy real things. You also have to understand that not everyone in your target market will access the internet in order for them to purchase your products. You need to advertise actively in person so that your customers will know why you are doing a fundraiser and how they are going to help you out with your efforts. Keep in mind that the world we live today has been there before the birth of the internet, therefore utilizing these traditional advertising tactics is still very effective in its own right.

            In designing your fundraising flyers, you need to make sure that they are very attractive and appealing to most people. You also need to ensure that the designs of your flyers are kept at a minimum since you don’t want to take away the whole message of your fundraising event. Your flyers should go straight to the point so that you won’t waste your time as well as your customers. They should also present your fundraiser’s goals and objectives, why you are doing a fundraiser and how they are going to help out. Most people are eager to help other people once they understand why they need help and how they are going to help them so always make sure that your customers will understand everything about your fundraiser. Aside from the content and design of your fundraising flyers, where to distribute them is also a factor in the success of your advertising efforts. If your target markets are students, you can distribute them outside of school campuses. This will ensure that every student in a particular school knows that you are doing a fundraiser and you need their help.



Saturday, August 27, 2011

Smencils Are Great Fundraiser

Setting Up Your Fundraising Office

            In fundraising there are certain things that need more attention more than others. One of the most important skills that a fundraising organizer must possess is the ability to prioritize which of the aspects in his or her events are more essential. Fundraising location is one these aspects; this is very important since you cannot start your events without first knowing where you are going to organize them. You will not know how will you set up your advertising ads, how you are going to mobilize your sales volunteers and how much community awareness will you be building in order to make your fundraiser successful.

            The most common notion when talking about fundraiser location is that it is consists of sales booth or stall. While most fundraising groups make use of this kind of approach because it is simple and cheap to set-up, you need to understand that this is just a part of their fundraising location. They may have an office space where meetings and trainings are held in order to help out its volunteers. It is highly recommended to have your very own office space since fundraising is not just a simple project anyone can organize; your beneficiaries and your organization are all expecting your success. When choosing your office area, you can scout your community for good spots where there is a high traffic of people passing by. It does not need to be situated at the heart of your community; you just need to choose a location where many people can see your office immediately so that they can easily access whatever product or services you wish to offer. You also need to consider the cost of renting that area so that you will know if you will be able to pay for your rent in due time. Since most fundraising events run at a limited time only, inform the owners of that particular office space of how long you are going to stay at their area so that they will not expect more. Having your own fundraising location has many advantages. Firstly, you will be able to have freedom and flexibility in how you are going to advertise and promote your fundraising events. You can easily set-up large signboards in your area without any cost at all. Secondly, having your own place informs your customers, volunteers and supporters that you are running a legitimate fundraiser. Some people believe that all fundraising events are scam, that’s why having your own office space will help convincing them that what you are doing is no joke and your fundraising organization is genuine.

            How will you set-up the interior of your fundraising location? The first thing that you must consider is always the comfort of your volunteers. Since they are working hard for you for a free, you can show your appreciation by making them comfortable in your location. You can provide free condiments, water and use of electricity in your area since this will help in making sure that your volunteers happy and relaxed working for you.



Friday, August 26, 2011

Smencils Are Great Fundraiser

How To Make An Effective Fundraising Promotion

             As a fundraising organizer, you should know by now how important advertising is in terms of making your fundraiser a successful one. Whatever fundraising idea you wish to utilize for your events, you cannot reach success unless you effectively promote your fundraiser to the community. In this article, I am going to show how to make an effective advertising strategy that would make your events more profitable and efficient.

             Have you ever thought how successful fundraisers make it to the top of the industry? Even though most fundraising events are almost alike in everything, knowing how to properly advertise your campaign to the community is a big advantage. That’s why most fundraising organizers spend a lot of time, effort and resources in making sure that their events are promoted extensively. How will you be able effectively promote your fundraiser activities? First and foremost, you need to make sure what kind of approach you are going to utilize so that it will give you a good idea on what to do. There are generally two types of advertising approach that you can use in your fundraiser; these are the traditional and modern types of advertising. Let us tackle the traditional approach first since this is the most commonly used strategy in fundraising in Houston. This kind of advertising method includes posting large ads, giving out flyers, and putting up road signs that helps in raising the awareness of your fundraiser. In making your flyers, posters and signboards, you need to make sure that they are clear, readable and understandable. If the advertising materials that you used are not clear to your customers, your efforts would be useless since nobody wastes his or her time reading on something that they don’t understand. You can also state your goals and objectives, why you need help and how your customers can help in your promotional paraphernalia so that you can easily encourage them to join your fundraising project. 

             Another type of advertising tactic that you can use aside from the traditional ones is the modern type. This kind of approach includes creating your own website, getting media coverage and posting free ads on social networking sites. Since most of us use the internet and watch television every day, you can take advantage of this in order to make your fundraiser well-known. Creating your own website is very easy; if you don’t have time to create your own fundraising website, you can always ask one of your more experienced members to do the creation for you. Having your own website for your fundraiser has numerous advantages; your website can serve as an online meeting place for your customers, supporters, donors and members where they can read updates about your fundraising campaign. Your customers will also know what kind of products you are offering them without going to your shops or office. You can also update your members about current situations in your fundraiser as well as their own personal schedules. And lastly at the end of your fundraising event, you can thank each and every one who has helped you out using your website.